Wednesday, October 25, 2006

Are They For Real!!??

During my conversation with Gayle King, she told me that there is a energy drink called "Cocaine" that is being marketing towards kids. I had not heard of this so called energy drink but today I read the following article:

"Convenience-store operator 7-Eleven Inc. is telling franchises to pull a high-caffeine drink from its shelves because of the product's name: The company acted after getting complaints from parents of teens, who are a big part of the drunk's target audience. Cocaine comes in red cans , with the name spelled out in what are meant to resemble lines of white powder. According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine -- more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull -- but no cocaine. The drink is made by Redux Beverages of Las Vegas, which markets it as "The legal alternative." "We knew the name was going to be provocative," said Hannah Kirby , the company's managing partner, whose husband, James, created the drink. Kirby said the company wasn't glorifying an illegal drug in the eyes of its young consumers. "Kids understand the difference between a controlled substance and an energy drink," she said."

Are they for real? What's next Diet Crack, Liquid Mary Jane?? How crazy is it that people are allowed to do stupid things like this. Kudos to 7-11 for taking this ridiculous drink out of their stores. This just goes to show that people will do just about anything to make money without consciously thinking about others. All money isn't good money.

1 comment:

Anonymous said...

Wow that needed to be shared with a number of parents who I am sure are not aware of this drink being on the market under that name. Good job! Continue to be in His Service!

God bless!
Deshirl